Teaching Design Thinking Differently

'Design Thinking- such a drab subject!'

'We know the five phases - EDIPT!' 

'We have seen enough examples on YouTube.'

When your MBA class is so forthright in expressing their views, you have to think differently. Taking a cue from Dr Abdul Kalam's famous quote 'Creativity is seeing the same thing as everybody else, but thinking differently', we converted the remaining sessions of the course 'Innovation In Business' into a Design Thinking Workshop. In a workshop you are supposed to use some 'tools' and 'do'  and 'make' something like in a carpentry workshop. 

We asked the class if they would recommend the college to others? The answer was a chorus 'No'! Do they regret the decision when they joined the college? This time another chorus 'Yes'! When asked why, many reasons came up. That ignited Ghumakkad's mind to do a 'live' workshop on issues plaguing the students' minds. For a class of 70 students, we identified 24 'live' issues being faced by the students. Teams of three each were free to choose any one issue. The process was repeated for both the sections of 70 students each. The die was cast. Few of the issues selected by the students are listed below. Am sure students at other colleges would not feel much differently.

• Improving student quality
• Developing college pride & sense of belonging
• Branding of the College
• Entrepreneurial Support
• Attendance through biometrics

Each team was given 48 hours to complete the first step of Design Thinking 'Empathise'. It involved interacting with the people concerned for the issue at hand. It could be other students, faculty, staff or management of the college. It could also be other colleges in the same geography. By actually empathising with the people concerned, the students learnt the nuances of Step-1 of design thinking. Whether it was mere observations or an interview or a focussed group discussion or collection of facts and figures, the students gained 'insights' of the issue at hand. These insights were then utilised for further steps of Design Thinking.

Remaining steps namely Define, Ideate, Prototype and Test were completed by each team after two days in the class itself. Breakout areas gave freedom for brainstorming. The teams had two hours to deliberate the issue and apply the design thinking to come up with suggested solution. The teams were also given a chart paper and coloured markers to summarise their design thinking effort and present it to the class for greater learning. The posters were thereafter displayed in the college foyer for wider viewership by other students, faculty, staff and management of the college. The whole event thus generated lot of enthusiasm and energy by the students in experiential learning mode. Sharing few pictures of the event below.

Through the workshop, the students could address many real-life issues like how to select the internship company? Big vs small? Branded company vs a startup? And so on.

The whole design thinking workshop was conceived on the go. The idea came because of students' disenchantment with the college (a normal reaction towards the end of the two-year-PGDM-program). Germinated in the class, a 'drab' subject was successfully transformed into an invigorating and participative workshop. It led to experiential learning. See the video clip below of the poster designing in progress.

For teachers like Ghumakkad, there is never a dull moment. With 140 inquisitive and restive minds around, it is a pleasant challenge to devise and conduct such 'live' learning events. Special thanks to all the students who participated, both the class reps and Dr V Jayashree for the wholehearted support.

Sharing below the links to some of our other 'live' teaching and learning events which had also ensured experiential learning at PG level:

Uri the Movie- Management Lessons

Shershaah Beyond The Movie

Real Life to Real Time Cases

Hope you enjoyed the teaching and learning of Design Thinking with Ghumakkad. Do share your experiences of other modes of experiential learning.

Thanks for browsing.

   - Harsh-the-Ghumakkad with the PGDM Class of 2024@VVISM Hyderabad/ 30th March 2024

#learning #experiential #PGDM #MBA #highereducation #nep2020 #designthinking #workshopmode #reallifeissues #insights #innovationinbusiness #creativity #learningbydoing #ghumakkadhb #ghumakkadharsh