Ishita Raksha and Nidhi Upadhyay are co-founders of 17 Sugar Street - A Gourmet Dessert Studio, Patisserie and Artisans Bread
Boutique in Hyderabad. Within a short span of time, they have
made a name for their venture.
Both Nidhi and Ishita belong to the first batch of Bachelor of Business Administration (Class of 2013), whom I taught at IBS Hyderabad. Both of them took active part in college events.
I am reminded of a guest lecture in 2011 for the BBA class. The speaker Ms Rohini Mukherjee, Chief Policy Officer of Naandi Foundation energised the class by asking them what would they like to become after doing their BBA. The responses were jotted down on the white board. Guess what was Ishita's response? She wanted to become a Chef. See the picture below where Ishita is seen thanking the Guest Speaker. In the background, the word 'Chef' is scribbled on top of the responses.
It goes to show the clarity of thought and focus in a teenager's mind. Here is another picture of Nidhi in the same event. A picture of concentration- wonder if she knew the photographer's presence in the class! Nidhi now handles the marketing part of the venture very confidently.
Batch-mates Ishita and Nidhi later teamed up together to launch their venture 17 Sugar Street. Their clients want to return again and again because of variety and quality of their cakes and other products.
Excerpts from Ishita and Nidhi's story:
You get to be your own boss but what people never told you is that you will also be your only loyal employee for life. It is definitely not a cake walk, but then again anything worth having never came easy. Irrespective of how long your nights at work may be, being an entrepreneur is probably the best decision we as a team could make.
What are the key challenges in your venture and how do you plan to overcome it?
Eds: Here is an example of constant innovation by Ishita and Nidhi. The Rasmalai Cake-- Fabulous Fusion-- Layers of soft & moist vanilla elaichi इलायची sponge cake and a rich rabdi रबड़ी mousse with chunks of rasmalai रसमलाई , loaded with pistachios. Isn't your moth watering already?
What is your message for present students who want to take the entrepreneurial dive?
Their venture has been featured in the media many times. Here is a
This series of stories is about Ghumakkad's former students who have become entrepreneurs. Most of the 2500 or so MBA, PGDM and BBA graduates taught by me have taken up a job. By embarking on the challenging path of entrepreneurship, few of these former students have proven the proverbial pudding beyond doubt! Who are these ten entrepreneurs? Are their business ventures diverse?
Venture Name & Location
HRscope Consultants, Patna
MBA(HR) IBS (2010)
Entertainment/ Theatre and Performing Arts
MBA(Mktg) IBS (2012)
Image Consultant, Corporate Trainer
MBA(Fin) IBS (2012)
Designer Soaps- manufacture and supply
Designer Apparels and Accessories
Preksha Jain – The Fashionate, Kolkata
Healthy Mother, Healthy Baby
A Gourmet Dessert Studio
17 Sugar Street, Hyderabad
Employability Skills Training
PGDM(Fin) VVISM (2016)
Digital Marketing, Web/App Development
Aresol India, Visakhapatnam
Can Startup Management be taught?
Social Entrepreneurship- Learnings
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Last two stories of these passionate entrepreneurs will follow. Stay connected.
- Harsh-the-Ghumakkad/14th April 2018
#StartupIndia #WomenEntrepreneurs #ProofOfThePudding #IBSHyderabad #17SugarStreet #GhumakkadHarsh #GhumakkadHB #IshitaRaksha #NidhiUpadhyay #Entrepreneurship